Curatory Magazine

An art magazine, from its first logo to a back office that runs itself.

(overview)

Curatory began as an idea for an art magazine. It needed a name, a face, and a back office that could handle submissions and payments at scale.

Date
2025
Stack
Make · Airtable · Stripe · Claude
Site
Visit ↗

(process)

Together with the client, I built the brand from scratch: the name, the logo, the colours, the type and the layout the Wix site is built on.

Then the back office. Behind the site runs a complex web of workflows, from submissions and payments to everything managed in Airtable. I automated much of it with Make, Stripe and scheduled Claude scripts, turning repetitive, error-prone work into steps that run in the background.

Curatory’s Airtable base of artist submissions: one row per artist, with status, submission date, country and source.
A Make scenario for Curatory: each website form submission becomes a record in Airtable, mapped field by field.

(result)

A live, growing magazine with 60,000+ followers on Instagram, and a back office that carries much of its own weight.

(next project)Setmemo